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Disney Bets $1 Billion on “Smart” Technology

By March 11, 2014 No Comments

logo-disney-5It’s safe to say Disney is one of the most formidable travel and hospitality companies in the world. A behemoth with parks, hotels, food, merchandise…you name, they offer it.

Really, one of the most formidable companies in ANY industry.

It’s no surprise that when Mickey tests a new strategy, companies, nay industries, take notice.

Disney Makes $1B Bet on Smart Technology

Check out Disney’s newest bet described in this Business Week article:

“Smart” technology and the “Internet of Things” is moving mainstream and gaining a huge amount of momentum these days, but Disney isn’t just making their facilities “smart.” They are making every move, every interaction, every detail of their experience as smart as it can be.

Disney’s MyMagic+ is a $1 billion experiment in crowd control, data collection, and wearable technology that will change the way visitors interact with every aspect of their Disney experience. Douglas Quinby, vice president for research at PhoCusWright calls it “a complete game changer.”

  • Reservation and ride planning system that allows for bookings months in advance on a website or smartphone app.
  • MagicBands that serve as admission tickets, hotel keys, and credit or debit cards.
  • The data will help Disney determine when to add more staff at rides, what restaurants should serve, which souvenirs should be stocked, and how many employees in costume should roam around at any given time.
  • Data about customer preferences could be used to craft e-mails or text messages.

Disney is leveraging emerging “smart” technology to offer their guests a more immersive, more seamless, and more personal experience.

It’s not all about customer experience though. Disney recognizes this smart technology will have a strong impact on their bottom line:

When you make [the logistics] easier, people tend to spend more time on entertainment and more time on consumables—be that food and beverage, merchandise, etc. – Disney Chief Financial Officer Jay Rasulo

What Does This Mean for Your Business?

pc_pull_up_banner_commercial_Final_33x80Most companies can’t implement smart technology at the same scale as Disney. But you don’t need billions to realize amazing benefits from smart technology. Smart Business Control offers a great opportunity to improve your operations and provide a great client experience.

Your business will benefit from:

PointCentral offers real-time control of your operations from any web-enabled device.